Fede Arredondo

Founder & Lead Art Director
Fede was born and raised in the Mexican border city of Ciudad Juárez. He believes he is fortunate to have been raised in a city where he got the “best of both worlds”. Both, the Mexican traditions, and the American culture, which have influenced his artistic development, style, and fashion. His love and passion for ethnic cultures and diversity, along with his many travels to the Americas also have influenced his designs and tase in fashion. Fede now lives in Dallas, TX with his wife, Lubi, and his three children, Mishka, Kalinka, and Ruslan. Dallas, TX is headquarters to Crimzon Company.